Magnotta Winery

I worked on Magnotta Winery from February of 2019 - September 2020, developing an impactful social media strategy that accurately reflects the many aspects of their brand, supports their business goals, and increases online sales. Every quarter, I led my team to develop unique social content while ensuring that the Magnotta brand voice is prominent and consistent. Self-producing every 'content session', whether photo, video or other, we utilized our extensive content library to produce monthly multi-layered social media plans that incorporate strategy, thoughtful engagement and constant moderation. We consistently saw rapid growth in KPIs across the board; we increased engagement numbers significantly, boosted brand awareness by a wide margin and dramatically increased click through rate to the online Magnotta store.